Kiss FM host and Diversity dancer Perri Kiely has been named an anti-bullying ambassador for The Diana Award charity's Anti-Bullying Programme, in collaboration with Head & Shoulders.

The shampoo brand is on a mission to 'free the world from dandruff worries, physically and mentally' and will work with the charity to convey that bullying should never be accepted. The former Dancing On Ice finalist shared his experience of bullying in a campaign video on social media, captioned 'As a kid I always struggled with my confidence. My hair meant I looked a bit different to other kids, so they gave me a hard time… I’ve teamed up with @headandshoulderseu and @antibullyingpro from the Diana award to help end bullying and eliminate cultural stigmas. As something I have experienced, it’s close to home for me, so when this opportunity came up for me to become an anti-bullying ambassador I was definitely up for it'.